Japanese developers ranging from Square Enix to Capcom have set their sights on the western market of late, aiming to take advantage of a sector of the industry that is perceived to be on the rise. Tecmo Koei has likewise adjusted their strategy, with CEO Kenji Matsubara saying that the Japanese market hasn't seen "such a big change" since last year.
"The problem is, as you know, the PlayStation 3 and 360 - the new games platforms - are not as popular in the Japanese games market," Matsubara told Computer and Video Games.
"The reason is that gamers are waiting for the right time to buy one. They're waiting for a good title made especially for either platform. But this is a publisher and developer problem - we haven't yet provided such a title to satisfy such users."
"The problem is, as you know, the PlayStation 3 and 360 - the new games platforms - are not as popular in the Japanese games market," Matsubara told Computer and Video Games.
"The reason is that gamers are waiting for the right time to buy one. They're waiting for a good title made especially for either platform. But this is a publisher and developer problem - we haven't yet provided such a title to satisfy such users."
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